A note from our founder
December 5, 2017.
Four years ago today, I quit my job to pursue my dream of traveling the world and starting my own business.
When I started on this journey I would have never been able to predict the wild ride it's taken me on.
Whilst on the road visiting 23 countries we've launched more projects than I can count including a hosting company (HumbleHost), a tool to track Google (TrackYourPosition), affiliate sites, joint ventures with friends, A/B split testing software (Bento) and done so whilst retaining a passionate client base who have been the fuel to the machine.
None of these achievements would have been possible without our clients.
I couldn't be more proud of the outcome of what we've created together and how much we've all grown during the process. I also couldn't be more grateful for those clients and the work we've been able to do using their resources. Seeing teams grow, strategies evolve and revenue go up is one of the most rewarding parts of my job.
However, as time progresses we've realised we've taken on a-lot. The team is starting to feel the pinch and we have to focus on the direction that we grow to ensure the longevity of the business.
For the team, what's most important to us is that we are able to do the best work of our careers. We each only have a short time on this planet and given there are thousands of ways for each of us to make money, we want to make sure it's doing it in a way that is cohesive with our values.
We've come to face the fact that we had two paths to follow with growing our marketing agency and services.
The first was that we could do what many recommended us to do which was to "scale" and "grow". For most agencies, this looks like hiring staff quickly and renting offices.
The second option is to do the opposite. Stay the same size but focus on crafting our skills as marketers with a handful of clients who choose to work with us.
This year, through our open office inititiative, I've spoken to over 100 business owners and webmasters many of whom have worked with large agencies. The number one complaint without fail is that they don't feel like their business, the one they've put blood, sweat and tears into, is being looked after. They are often assigned junior account managers who lead subpar campaigns.
I would hate for anyone to refer to working with my team in this way and fear that if we were to scale quickly, this would invidently become the case.
The label of an "agency" isn't a good fit for us. At the end of the day, we're a focused, small team of marketers, developers and writers who thrive becoming an extension of the companies we work with. Most agencies aren't like us and that's a good thing.
So, for now, we will be merging our services agency into Backpack, our studio, as that feels more like home.
We will be shifting our way of thinking from "growth, growth, growth" to instead focusing deeper on what we already have, being grateful of the situation we're in.
So, what does that mean to our existing clients?
If you're working with us today, and loving the process then nothing will change.
We're not changing focus or the quality of work we are doing, only making a clear commitement to you for the long term.
As for our products they will be recieving more attention and budget over 2018, specifically Bento which we believe to be our best idea yet.
The last 3 years has really been a blast and I can't wait to see where this company grows. It's a special feeling knowing that you have something that enables you to do your best work.
Thank you from the bottom of our hearts to everyone who supported RankingPress and I look forward to working with you on our future projects at Backpack.
- Jesse Hanley
Founder & CEO of Backpack
P.S. We are still looking for new clients to work with but we're being more diligent on who we partner with. If you have reason to believe that's you then please visit Backpack's website and schedule a call to chat. We can't wait to work with you.